品牌介绍

Brand Profile

成立于2020年的北京金宇何服装有限公司，旗下拥有服装品牌「IRINA IRENE」。对于2020年来说，这是一个在希望中诞生的品牌。正如品牌名所想传达的理念，“IRENE”是希腊神话中的和平女神，我们祈愿「自然和平」……

Founded in 2020, Beijing Jinyuhe Apparel Co., Ltd. possesses the apparel brand IRINA IRENE, a brand that is born among hopes in 2020. Just as the brand name implies, IRENE is the Goddess of Peace in Greek mythology, which is a good wish for a peaceful natural world. 

2021秋冬灵感

2021SS Inspiration

花蕊 / 女孩与郁金香

Pistil/ The Girl and the Tulip

亨利 ，马蒂斯（法国）1910《年轻的姑娘与郁金香》

The Girl and the Tulip by Henri Matisse (France) in 1910

她们头顶晨光怀揣梦想

游走于城市的边缘如空气般透明

又如空气般不可或缺

In the early morning, they keep wandering at the margin of the city with a dream in heart

as transparently as the air,

and also as indispensably as the air.

喜欢郁金香（Garden tulip)是一件没有来由的事情

“她”神秘 优雅

“她”高贵 美丽

God knows why she likes garden tulips.

She is mystic and elegant.

She is noble and beautiful.

女孩与郁金香也是没来由的结合体

当我们看到马蒂斯的这幅画时

我们就坚定

我们这一季一定要把女孩与郁金香结合起来把郁金香的一切美好都表达出来

让每个穿上她的女孩都是自信且唯一的

There has not yet been a reason for the combination between the girl and the tulip.

The moment we see this painting by Matisse,

we are determined to

show the beauty of the tulip through its combination with the girl in this season

so that every girl wearing the series can be unique and confident.

女孩与郁金香系列是 IRINA IRENE 建立起来后第一个非常迫切想要向大家表达品牌正在成长绽放的一个系列

在品牌的成长在中发生了很多美好的事情 譬如遇到了很多慢慢开始接纳“她”的人 又譬如“她”有了大家的支持正常慢慢成长

“她”依托着绽放的梦

依托着每个女孩不一样的美好

“The Girl and the Tulip” series has been the first series through which IRINA IRENE attempts to show its consumers that the brand is growing vigorously after its establishment.

Many beautiful stories have happened in the development process of this brand, such as an increasing number of consumers accepting this brand, and the growth of this brand with loyal consumers’ support.

“She” relies on the maturing of every dream,

and the uniqueness of every girl.

我们提取了郁金香的多种图案将元素插画化

用提花的方式来表达

当还原到面料上时

我们得到了意外的惊喜

这块面料有了生命，有了香气

她就像一朵活灵活现的郁金香一样绽放在面料上

那么生动，那么动人

We extract multiple patterns of the tulip and present these elements in the form of illustration.

The jacquard is adopted as a way of expression.

When the jacquard is presented on fabrics,

we achieve surprising effects.

The fabric is invigorated and obtains the aroma.

She is blossoming on the fabric like a lifelike tulip

that is so vivid and charming.

【配色】我们依旧是品牌的黑白色调为主

[Color match] We still adopt black and white as the main tunes of our brand.

这一季的穿插色为晨暮蓝，选择这个色的原因是我们认为这个色彩更具有我们想表达的神秘气息，她像是早晨起来的一抹淡雾，今天迎接我们的会是什么，我们并不知道，我们只是带着憧憬和美好开启新的一天

我们将郁金香纹样以提花的方式去表达在黑色和白色的面料上是因为郁金香的花语  

白色郁金香-----纯洁清高的恋情

黑色郁金香-----神秘高贵的领袖权利、荣誉的皇冠

The interspersing color of this season is the dawn blue. This color is chosen for we believe that this color has the mystic atmosphere that we want to deliver. She looks like a light fog in the morning. What is waiting for us today? We don’t have an answer. What we can do is to start a new day hopefully.

We present tulip patterns in the form of the jacquard on the black and white fabrics, because tulips have the following connotations:

The white tulips are a symbol of simple love.

The black tulips are a symbol of the mystic and noble leadership and honor.  

我们宣扬出女孩们的新【甜酷】主义口号

梦幻美好和自我独立缺一不可

【设计】本季的设计延续着品牌甜酷主义的灵魂，服饰细节处增加了荷叶边，拼接和刺绣等工艺，将少女感表达得更加清晰，相对上一季本季更加夸张的轮廓使得我们的衣服更加适合所有女孩

We are advocating a new slogan for girls, that is, to stay cool and sweet.

Dream and independence are both indispensable.

[Design] The design of this season has inherits the soul of the brand’s advocacy of “staying sweet and cool”. Flounce, collage, embroidery and other techniques are added to our fashion design to provide a clearer expression of being girly. In contrast to the exaggerating silhouette of the season last year, our clothing for this season is suitable to all girls.